Full Court Press

Professional Sports League Headquarters
New York, NY

StudioCraft was given the opportunity to work with a professional sports league to create custom solutions for a significant portion of their NYC headquarters. Our dealer partner brought us on to the project to help deliver the unique solutions requested by the architect.2

What began as an integrated branding experiment to repurpose game-used basketball court sections into gallery panels, evolved into a suite of design elements including showroom displays, sculptures, and desks.

StudioCraft also created a variety of Corian display cases to showcase key elements of their brand – including basketballs, memorabilia, and trophies. Each element of this project was meticulously crafted to championship standards.

Challenge

Create custom solutions for a professional sports league’s headquarters.

Opportunity

Highlight the history of the league through materials and design.

Solution

Repurpose old basketball courts into bespoke design elements and elegantly display memorabilia.